Why Gamification?


Building Employee Engagement and Improving Competency

Millennials are the largest, most educated, most diverse generation in history who represents roughly 50% of today’s workforce. Motivating and engaging Millennials around company training is challenging even for the most experienced training professional.
 
Companies that apply innovative technologies, which allow for bite-sized learning, transparency, social, peer recognition, and immediate feedback in the workplace are more likely to engage with this generation of techno self-learners.  Fortunately, when these technologies are applied properly they have proven to be effective for all employees, not just Millennials.

Gamification (the application of game design techniques, game thinking and game mechanics to non-game contexts) has been around for many years.  Recently though large companies have successfully used this strategy to make their employee training materials more interesting and engaging.

  • SAP increased awareness about company and product information with newly gamified hires by 99%
  • T-Mobile reduced onboarding time for new employees by 80%
  • 72% of LiveOps agents completed certifications that weren’t required, motivated only by gamification mechanics (volunteer learning)
  • Galderma Pharmaceuticals, used gamification to train their sales division about their new products. Despite voluntary participation, nearly 92% of targeted employees ended up participating
  • Deloitte training programs that were gamified, took 50% less time to complete

So…Gamification totally works as an employee motivational strategy.  The challenge for most companies in applying employee focused Gamification is:

  • How is this done properly without any internal expertise?
  • How can this be done cost effectively, without a Fortune 100 sized IT budget?

How Does It Work, The Basics

The purpose of adding Gamification to your training materials is to drive deeper engagement. A more engaged employee is a more competent employee. A more competent employee is a more productive/satisfied employee. More productive/satisfied employees improves the bottom line.

At its basic level, Gamification incorporates a well-defined set of methodologies. Common methodologies include:

  • Adding Gamification to training, allows employees to gain company recognition via Points and Badges for their engagement, knowledge and contribution
  • Levels are used to reward employees for their continued improvement and participation. Levels help create paths for employee training
  • Digitally sharing achievements with peers motivates employees towards continued learning (mastery) and provides a social context for others to attain
  • Leaderboards show a relative positioning of employees. In training, leaderboards are very effective in creating competition around task completion and gained knowledge. Leaderboards should not be used as a public assessment tool
  • Countdowns and scarcity create a sense of urgency to complete a task
  • Individual’s achievements are posted to an Activity Stream enabling companies to leverage social features to increase training participation
  • Notifications provide instant feedback reinforcing positive employee behavior

Gamification has many benefits for training but perhaps the most fundamental one is this:

Gamification makes training more effective by making it more interesting.

So Why Doesn’t Everyone Use Gamification Today?

Gamification is just now catching on. For enterprise class customers, Gamification engine platforms such as Badgeville are the most common. For companies with smaller IT budgets, the required internal costs and resource commitments (once understood) for implementing Gamification can be very daunting. Additionally, applying the right mix of motivational science to your training requires Gamification design expertise, which is most likely not available.

Now, xciteGT is available to be your easy-to-deploy, cost effective, full featured, Gamified Employee Training Solution. No Experience Required. Learn more…